Instant messaging services have rapidly developed into the most important means of communication and have become an indispensable part of everyday life.
There is scarcely a smartphone in existence that has not been installed with an app such as WhatsApp, Facebook Messenger, or WeChat. By far, the most popular application is WhatsApp.
Whereas instant messaging has primarily been used in the personal domain up until now, this method of communication is now growing more intriguing and significant for businesses as well. The ability to offer instant messaging can have a decisive competitive advantage.